Breaking News Just in: Downtime Kills Small Businesses

Breaking News Just in: Downtime Kills Small Businesses

Breaking News Just in: Downtime Kills Small Businesses

Whether big or small business, downtime is terrible news.

A recent two-hour New York Times’ downtime occurrence sent Twitter ablaze and their stock price plummeting. Google is going down for 1 to 5 hours that resulted in lost revenue up to $500,000 and decreased overall web traffic by 40%. We have an idea of what you are thinking. Holy crap! Can Google make $100,000 in an hour? Yeah, correct and insane, right? While the cost of hourly downtime of a small-to-medium sized business is not as nearly considerable as Google, downtime is more damaging to a small-to-medium sized business. Small businesses are more prone to downtime and are and neither large nor profitable enough to maintain its short and long-term effects.

Downtime Leads to Unhappy/Unproductive Employees.

Even the happiest of employees become dissatisfied when they can’t perform basic day-to-day job functions or properly service customers or clients. While some employees may use downtime as an excuse to lean back, relax, thank God for the downtime and put their feet up, and comfortably collect their hourly pay, how about those employees who really come to work and actually to work?

You have to pay attention also to your IT team as they play a crucial part. They cannot be complacent and twiddle their thumbs when downtime occurs because they usually are taking the brunt of the storm. They will eventually grow tired of their day to day basic routines of having to put out fires and having neither the additional workforce nor resources to improve things for good if not better. These things trigger to high employee turnover and the expenses that come with training and re-training a revolving door of employees.

Downtime Leads to Customer Dissatisfaction

Clients and customers grow tired whenever crucial ingredients of your operations – or the services they both expect or pay for – cannot be achieved. Almost 50% of the customer will eventually move to a competitor if they experience downtime of 5 mins or more and these 50% customers represent significant lost revenue.  While some suggest this is a more significant problem in the retail sector, other types of businesses are affected as well. Did you experience clicking a link from the search engine that resulted to quickly bolt when the page did not load and you were not able to complete an online transaction, or you got a message with a “Technical Difficulties – Be Back Up Soon!”?

Did you end up giving up because you cannot find what you were looking for or did you patiently wait for that technical issue to be resolved? You did neither. You went back to google and searched for someone else that offers the same services or product that will give you what you’re looking for instantly.

Downtime can destroy your Reputation.

One of the most often overlooked aftermaths of downtime is the strike of your business’s reputation online. At this age where social media is part of almost everyone’s life, one person’s bad experience can be broadcasted to hundreds or even millions of followers. Bad news spreads faster and risky than ever and has a lasting outcome.

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” — Warren Buffet.

Preserve Your Bottom Line

One of the common struggles for small businesses has always been how to minimize single-point-of-failure downtime using their limited IT resources. It can really affect the operation and even kill the small business unconsciously. They can’t stop nor prevent it from happening and when it arrived, they can’t counter strike it quickly.

Thankfully, there are end-to-end business continuity solutions available today that integrate Remote Monitoring and Management (RMM) software, 24/7 access to a Network Operations Center (NOC), and advanced backup and disaster recovery solutions to alleviate this issue. These methods are not only to minimize the downtime and keep the businesses back up and running faster, but they can as well decrease the budget for technology infrastructure sustenance up to eighty percent.

It’s time for the small businesses to stop being the victim of this downtime.

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