Seven ‘Must Haves’ for Your Small Medium Sized Business Website

Seven ‘Must Haves’ for Your Small Medium Sized Business Website

Seven ‘Must Haves’ for Your Small Medium Sized Business Website

Your website plays a vital role in your business growth, and it represents your business, so building and maintaining it should be your primary concern as a business owner. Several business owners are struggling with their websites saying things like: “My website looks great, but my conversion is not good” or “I spent so much to create my website, but I’m not getting many hits.” These issues are very common problems faced by business owners, especially small-scale business. If you are not sure where to start to improve your site project, this post will definitely guide you with seven key areas you need to pay attention to when it comes to your website.

1. Content – You need to make sure that your site has a significant amount of material and that the content is relevant and meaningful. Having the right amount of useful content adds value and appeals to your target market. Don’t fill your site with jargon words, and irrelevant content will not help you increase your target conversion rate.

2. Testimonials – Nothing has more effect on your prospects than them hearing about your services/products from their fellow peers. So make sure your site features testimonials that are from your satisfied and happy customers.

3. Social Media Icons – Social Media, when it is done correctly, it’s a great medium to improve your label online. Be active on popular social media networks and invite your website visitors to join you there so that they will hear more about you from your fans and followers on the social media networks.

4. Contact Information – Inform your website visitors how to get in touch with you quickly rather than having them search the entire site before knowing how to contact you. Provide your contact information or contact form very clear and straightforward for them to use when they need to.

5. Tracking – Incorporate a website tracker that helps you monitor the leads that come in from your website. You may use services such as Google Analytics that offers free and provide you with necessary details such as some hits, location, time spent on pages, etc.

6. Loading Time – Web visitors today are impatience and have a lot of choices. So, it is very crucial that your site loads quickly, otherwise they move on to the next search result.

7. SEO – Search engine optimization is a critical factor in determining your website’s ROI. Make sure your site is optimized for search engines so that it shows up immediately when your prospects search for you.

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